Passionate about assisting unions to anticipate and adapt to trading conditions, Jo champions market insight and trend data to shape commercial strategy. Jo is an experienced strategic marketeer with over 25 years’ experience in media, content, audience engagement and development for youth focussed brands holding senior management and content roles at UTV and EMAP/Bauer from the nineties to the-late noughties. A shaper, Jo works with unions to highlight opportunities within their student segmentation for increased trade. Jo joined NUS Trading Support in 2011, dedicating almost 10 years to supplier and union engagement to maximise trading and funding available via NUS marketing programmes.
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