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Politicians branded liars in national ad campaign

Thursday 16 April 2015 NUS News

Today NUS launched a nationwide advertising campaign which will demand the MPs who broke the NUS 'Funding our Future' pledge in 2010 lose their seats this general election.

During the 2010 election campaign, just under 1,500 prospective Members of Parliament signed the NUS 'Funding our Future' pledge:

'I pledge to vote against any increase in fees in the next parliament and to pressure the government to introduce a fairer alternative.'

Over the next three weeks we will shine an unrelenting national spotlight on the 30 MPs who voted to increase fees in the form of billboards in London, Sheffield, and Manchester, huge ad vans targeting pledge breaker seats across the country, and national newspaper advertising.

Trust in politicians has never been lower. NUS polling has consistently shown that that over three quarters of students do not trust politicians to keep their promises.

Latest NUS polling shows:

  • More than half of students believe that the government’s tuition fee policy has failed
  • Over half of students have had their trust in government affected by the increase in tuition fees
  • Almost the same amount feel betrayed by the current government’s cuts to the NHS
  • More than one third have had their trust shaken by the youth unemployment crisis, and the state of the private rental sector has affected a quarter of students trust.

NUS President Toni Pearce said:

'It’s payback time. I’d like to say directly to Nick Clegg that your apology won’t cover any of the £40,000 debt that students will graduate with for the first time this summer.

'They pledged to scrap tuition fees – they lied. We won’t let them trade lies for power again. We are urging every student across the country to vote against broken pledges.'

Of over 2,000 students polled, Labour stand to make the biggest gains from their vote at 25 per cent. Conservatives are at 17 per cent, Greens 15 per cent, UKIP 6 per cent, and Lib Dems limp in last at 4 per cent.

David Cameron and Ed Miliband are seen as similarly trustworthy both at 21 per cent with Nigel Farage seen as least trustworthy at 53 per cent.

The top five issues which will be important for students voting on May 7 - cost of living for 75 per cent, with health, tuition fees, unemployment and the economy all at 72 per cent.

Lowering tuition fees (75 per cent) and commitment to a living wage (74 per cent) are the principal offers students would like to see the next Government offer.

68 per cent of students would like to see a commitment from all political parties to increase women and minority representation in parliament, with 75 per cent of students advocating politicians visiting their local campus. 80 per cent of students would like to see tangible employment prospects.