Choosing to buy ethical fashion is about choosing to invest your money in clothing that has been created and produced without harming the environment, with acceptable working conditions for people in the fashion industry.
There are many alternatives that are completely eco-friendly, and look as good as our favourite high street stores.
People Tree is one of the original ethical brands as well as being one of the most well known. Their collection for men, while not as broad as the women’s, is perhaps better. It uses a simple colour palette of grey, black, blue and white and features stripy tops, graphic print t-shirts and 100% organic cotton jumpers.
People Tree wishes to set an example as a model Fairtrade business, which cares about people and the environment. Having lasted since 2001, it seem to be doing just that. NUS extra cardholders receive 10% of their clothing: www.peopletree.co.uk
Rapanui is the eco brand to watch. Based on the Isle of Wight, Rapanui want to make eco- fashion cool and they’re going the right way about it. Their collections of clothes for men and women include bright, eye-catching slogan t-shirts, organic leggings, friendly printed socks and fair-trade basketball trainers, which at only £39.99, are on par with high street prices. www.rapanuiclothing.com
Annie Greenabelle is perfect for women who love their clothes to be pretty and floral. Their garments are mostly made ethically in England from organic cotton. They have a lovely collection of knitwear ready for autumn including slouchy grey marl jumpers, stripy sweatshirts and chunky knit cardigans (£32-£50). They also have a large selection of dresses including dainty, floral day dresses and 60s style ones too. www.anniegreenabelle.com
If you are untrusting of new brands, fear not! Our beloved high street is often creating collections or doing collaborations for sustainable clothing. For example, American Apparel is not only sweatshop free but has a series of organic cotton basics, and H&M and Marks and Spencer have all been making moves towards becoming more eco-friendly.
These are just a few of the ethical alternatives available, it’s time to embrace eco-clothing and there’s never been a better occasion to do so.