Meat and dairy production causes a massive 18% of climate-changing emissions. Plus too much meat is bad for our health. We need to replace some of the meat we eat with veg.
How would you motivate someone to try veggie lasagne or halve the chicken in their casserole? Pick from our list of audiences and persuade them to change.
What would work on you? Would you want to know the impact of your diet? Or believe it'd actually make a difference if you changed it? Would it help to know about the alternatives? Or believe the alternatives are available?
The way you communicate it is up to you. It could be written, visual or practical.
Here are some ideas:
- a blog, social media campaign, essay...
- a poster, short film, graphic, PR concept...
- a kit to help freshers find the best food near them...
These are just ideas though - anything goes.
For full details, visit Get Gobby at Friends of the Earth