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Take action against the objectification of women

Women's

Take action against the objectification of women

The NUS Women’s Campaign is making a stand against two recent BAM promotions. BAM are a student’s unions marketing company who offer various promotions, advertising and events sponsorship. It has come to our attention that they supported and facilitated the promotion of the Miss University GB Competition and plan to distribute free copies of FHM at Freshers' Fairs and you can help take action. 

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In a society where 92% of women under the age of 22 have said that they “hate their bodies,” promoting competitions that openly objectify women and the distribution of a magazine based on the same principles is unacceptable. These sorts of competitions and media will only continue to fuel negative, unrealistic and damaging ideals of what women should look like. And, whilst pointing out the obvious, these two promotions are not accessible to all or in any way inclusive.

Olivia Bailey, the NUS National Women’s Officer, has taken action against these promotions and has sent an open letter to BAM, outlining the Women’s Campaign’s concerns about these promotions. In her letter to BAM, Olivia stated that “It is of course vital that we respect the rights of all students to engage in whatever activities they choose to, and as such we never extend our criticism to the women who choose to enter beauty pageants. Our criticism lands squarely on the shoulders of the corporations who make money out of the exploitation of women students.”

Don’t let this sort of objectification continue to be the norm, act now!

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